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About loovlife

LOOV = CREATIVE

In Estonian, loov means creative. It rhymes with “law” (just add a “v” to the end).

Curious about the human condition, we are interested in ways individuals can enhance psychological well-being and shape reality with their own creative powers.

The Premise

One way or another, we are constantly creating

We are creative beings in a creative universe, forging our reality

We can question and direct our creativity

…which leads us to wonder about the “whats, whys, and hows”

We want a life well lived

A safe assumption? A “life well lived” is a subjective matter, but we humans sure do share overlaps

The Mission

To uncover how we can best create our lives.

  • Find the right themes and questions to ask in pursuit of a life well lived
  • Think deeply, read widely, to get interesting answers
  • Share ideas, research, and practical applications to inspire meaningful personal growth

The Principles

A few important things to which we aspire.

Self-determination

We believe in a bottom-up approach; in our eyes, it starts with the individual. Life with free choice, self control, and dignity — because we’re optimistic about people’s capacity to lead and determine the conditions of their life.

Erudition

Knowledge is power, context is key. We seek to draw from a wide pool of information across time and fields, and make interesting connections — because it helps us to develop a richer understanding of things.

Creativity

And of course, creativity. Being open to experience, willing to take risks, find solutions and surmount obstacles, invent and innovate — hopefully with wisdom — because that’s how us humans survive and thrive.

The Writer

By “we”, what I really mean is “me”. At the moment, loovlife is actually a one-woman-show by me, Johanna (with a yo). Hi! I am an Australian Estonian with a bachelor of business and an honours degree in psychological science. I’ve lived in three countries, play a little piano, and enjoy boogie-boarding in the summer. Fundamentally, loovlife is a journey of self-discovery and self-improvement, which I decided to tidy up and make public. I hope you enjoy it! Maybe I’ll hear from you in the comments.

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